Much like the Yellow Pages, people are turning to the
web as a source of information. However the web can present so much
more than any other advertising. For example, if you were a contractor,
on your web site you could provide photos of work you have done. If
you were a restaurant, you could provide your menu to your site visitors.
Unlike the Yellow Pages and other print advertisement, a web site has the added advantage of being dynamic. In other words, your web site can be changed or updated at any time, usually at a very minimal cost. Changing your printed materials can be costly and you are stuck with your Yellow Page ad for a whole year regardless of what needs to be changed.
